There will be a strong focus on developing marine business marketing skills at the Marine15 international conference. “Over the past decades, recreational boating has experienced minimal growth…As an industry, we need to build our marketing capability if we are to do more than tread water,” says organising committee member, Darren Vaux, who is also the chairman of the Boating Industries Alliance Australia.
Speakers will cover an extensive range of topics, including how marketing has evolved in this “always-on” world, using industry data for effective marketing, what is selling and why, how to evaluate trends, who makes the “purchasing decision”, and how to make profits in changing times.
Marine15 will be held on 3-5 May, at RACV Royal Pines, Gold Coast. (marine15.com)
