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What if? Message hits Queensland airwaves

What if? Message hits Queensland airwaves

by October 16, 2014

Queensland families will learn about the confronting consequences they could face if they’re not fully prepared for storm season, in a new campaign to get people disaster-ready.

Community Recovery and Resilience Minister David Crisafulli said this year’s RACQ Get Ready television and radio ads would use emotion to prompt families to think about what could happen to them, if the worst should happen this summer.

“Storms can strike hard and often with little warning in Queensland, damaging homes and property, as well as livelihoods and the broader economy,” Mr Crisafulli said.

“We’re asking people what they’re prepared to lose, if a storm threatened their home and family.

“We want families to be prepared for whatever Mother Nature throws up, and that means thinking about what could happen, if the worst should strike.”

Mr Crisafulli visited Dylan Henley and April Armstrong’s Carina home to assess the home’s storm safety risk and said the ads would prompt all Queenslanders to make preparations both inside, and outside their homes.

“Whether it’s cleaning out the gutters, securing loose furniture and toys, or tidying up the gardens, we’re urging everyone to get ready now,” he said.

RACQ Executive Manager Insurance Communications Mike Sopinski said it was essential Queenslanders checked their property to ensure they were prepared for storms.

“The 2014 RACQ Insurance Storm Preparedness Index has shown more than eight percent of Queensland homes do not have building or contents insurance and an alarming 42 percent of householders still haven’t prepared their homes for the upcoming storm season,” Mr Sopinski said.

“We are urging householders to prepare their homes and to do an insurance health check as once a storm hits, it’s too late.”

For more information on how to ‘Get Ready’ visit the RACQ Get Ready QLD website (