Boating enthusiasts should prepare to be spoilt for choice at this year’s Sanctuary Cove International Boat Show (SCIBS), with the introduction of exciting new zones including The Boatyard, a dedicated sport and trailer boat precinct boasting all the latest models in one entertainment-filled location.
SCIBS has announced an array of changes and improvements to its 2016 Show, including dedicated new product precincts and a reworked layout set to enhance the visitor experience while maximising visibility for exhibitors and improving flow through exhibition spaces at the renowned international marine event, running from May 19 to 22.
The Boatyard is set to be a big drawcard for recreational boaties and those looking to invest in new craft, with visitors able to peruse the newest releases from the world’s top marine brands, spread over 1600sqm of prime display space located close to the iconic waterfront George’s Paragon Restaurant and adjacent to C Pier, also allowing exhibitors to offer sea trials to prospective buyers.
Alongside all manner of trailerable craft including ski boats, performance RIBS and much more, the precinct will also feature a great range of entertainment including live fishing and tackle demonstrations, and is expected to be one of the most popular fixtures of this year’s program.
“Feedback from our sport boat and trailer-boat exhibitors showed they are keen to display their boats in a specific location, which makes it easier for visitors to see them all at once, compare brands and models and take their time,” said SCIBS general manager Johan Hasser.
Back on dry land but equally as exciting, SCIBS will also present Supercar Street in 2016, another dedicated product precinct promising to deliver a “show within the show” to visitors.
“With The Boatyard featuring everything from ski boats and performance RIBS, to trailer boats fitted out for angling or diving, and Supercar Street showcasing the most impressive luxury vehicles on the road, visitors are set to be wowed,” Mr Hasser said.
“We will also be investing in theming, custom flooring and an eye-catching portal to evoke visitors’ imaginations. There will be stalls, stages and entertainment, adding to the atmosphere.”
Supercar Street will see SCIBS further drive its reputation for showcasing the ultimate in luxury living, with a range of sports, convertible, luxury, prestige and supercars to be on display in their own zone.
Exhibitors will display the hottest performance models on the market, with an expanded showcase to complement the always spectacular display from major sponsor Maserati EuroMarque Brisbane.
Mr Hasser said The Boatyard and Supercar Street are just some of the exciting initiatives the SCIBS team is introducing in 2016.
Among other changes, the renowned Superyacht and Marine Pavilion will relocate alongside the Main Pavilion, encouraging foot traffic through an engaging display of Australian-made products, global service providers and the industry’s favourite gears and gadgets.
“Like all events, boat shows need to evolve and improve in order to provide a strong return on investment for exhibitors and continue to provide an even better experience for visitors,” Mr Hasser said.
“We have worked closely with our sponsors, partners and exhibitors to build on the success of last year’s Show to implement some exciting changes to SCIBS 2016 that will benefit exhibitors and visitors alike.”
Andrew Bennett, dealer principal at Queensland Marine Centre and a SCIBS exhibitor since 1996, said he was looking forward to representing classic US brands SeaRay and Boston at The Boatyard.
“For visitors, it’s a logical way of seeing everything in one place and not missing a thing. For exhibitors like us, who invest a lot in our displays, we benefit from the theming and additional spotlight on our boats,” said Mr Bennett. “The atmosphere of The Marine Village, access to accommodation, dining, bars and the beautiful landscape—it’s all there. It’s the perfect venue to demonstrate the joys of the boating lifestyle.”
The Sanctuary Cove International Boat Show, now in its 28th year, is endorsed by Tourism & Events Queensland as an iconic Queensland annual fixture. It is also a member of the International Federation of Boat Show Organisers (IFBSO) and considered one of the world’s premier trade and consumer boat shows.
Running from May 19 to 22, 2016, the Sanctuary Cove International Boat Show attracts close to 40,000 visitors and 300 exhibitors to a spectacular showcase, featuring hundreds of boats and thousands of marine products across four days.
SCIBS 2016 offers FREE park ‘n’ ride services from Warner Bros. Movie World, along with limited on-site parking, available pre-paid.
Visit www.sanctuarycoveboatshow.com.au to find out more.
